If your listing gets views but not enough bookings, your conversion rate might be the reason. This metric reflects how often customers choose to book after viewing your listing – and improving it can help you turn more views into real trips.
Why it matters
A stronger conversion rate means you’re standing out when customers compare you to similar listings. That leads to more bookings, more reviews, and better visibility across the platform.
Ways to improve your conversion rate
Here are key updates you can make to attract more customers and earn their trust:
Add high-quality, relevant photos
A picture says a thousand words. You can leverage quality photos to show customers that they'll have a good time on your boat. To do this, you should:
- Show your boat from different angles
- Include customers smiling, holding fish, or celebrating a great trip
- Highlight catch boards from productive days
- Match photos with targeted species (e.g., show Red Snapper if you’re targeting it)
Pro tip: Keep your photos fresh. Try refreshing your gallery ahead of each season to entice regular website visitors to book.
Improve your trip descriptions
The best way to set expectations and motivate customers to book is by telling them what they'll experience on your trip.
- Motivate customers with clear, friendly language
- Explain where the trip takes place, what techniques you use, and what fish you’re targeting
- Help customers picture the experience
Add seasonal trips and custom names
Adding seasonal trips doesn't just let you customize your offer – it makes it easy to show customers that you're a pro. Here are a couple of tips for adding seasonal packages:
- Create trips with custom date ranges and pricing
- Use timely, attention-grabbing names like Snapper Season Special or Father’s Day Trip to match customer intent
Enable Instant Book
Captains with Instant Book get 70% of short-notice trips. Use InstantBook to let customers book without waiting for confirmation. Doing this will give them the confidence that their trip will actually take place.
- Set your notice period from 1 to 5 days (we recommend 1–3 for busy seasons)
- Keep your calendar updated to avoid cancellations and missed trips
Final tip
Customers often book based on emotion and confidence. The more complete and attractive your listing, the easier it is for them to choose you. Head over to your listing to update your photos, trip descriptions, and booking settings – and start turning more views into bookings.