Your review score is the average rating you receive from customers after a completed trip. It reflects how satisfied customers are with their experience – and it plays a big role in how you rank and how likely new customers are to book with you.
Why it matters
High review scores signal trust, quality, and consistency. Captains with stronger scores tend to get more exposure in search results, build stronger reputations, and receive more booking requests.
A great fishing trip helps – but a great experience is what earns 5-star reviews.
How to improve your review score
Personalize the experience
- Reach out before the trip to learn your guest’s preferences and skill level
- Adjust the plan on the water to suit the group, whether that means targeting different fish or slowing the pace
- Make the trip feel tailored, not templated
Make moments memorable
- Offer to clean or bag the catch as a nice finishing touch
- Acknowledge special occasions like birthdays or anniversaries
- Take and share trip photos – these little extras leave lasting impressions
Keep your listing accurate
- Make sure your trip descriptions, pricing, species list, and amenities are all up to date
- Set clear expectations about what’s included and what customers can expect
- Use your Opportunity Center to spot missing or outdated info
Ask for the review
A quick thank-you message after the trip can encourage guests to leave a review.
- Use Quick Replies in the app to make follow-ups fast and easy
- Let them know their feedback helps you grow your business
- Respond to reviews (good or bad) to show that you care and are paying attention
Final tip
Customers remember more than just the fish they catch – they remember how you made them feel. Focus on delivering great service, clear communication, and a fun, professional experience. The high scores will follow.
Check your listing and recent reviews to see where you can improve – and keep building a reputation that gets you booked.